Gogo is co-founder, Creative & Retail Director of Cent Neuf, since 2022.
“ Positioned as a brand in its own right, Cent Neuf aims to reinvent the consumption of vintage pieces by offering collections directed by an artistic director, Gaultier Desandre Navarre, all guaranteed to be brand new. ” Mixte
“ Cent Neuf is not just about finding vintage pieces and then reselling them. It’s about creating a cohesive collection and look from the bottom up, then unearthing the right gems from second-hand warehouses across Europe to fill out their racks. ” WWD
Cent Neuf is a Parisian label that releases four collections a year without producing anything new: it’s a brand new approach to vintage shopping. The brand offers a premium second-hand fashion proposition built on a rigorous curation of relevant pieces, conceived as coherent, desirable collections.
“ Re-enchanting second-hand fashion through a high-standard experience & fashion-driven approach.”
Gogo defines a refined, contemporary identity for the brand— modern in both style and mindset, fully anchored in today’s fashion landscape. Cent Neuf is dotted with its own branding and ad campaigns, which are shot each season with an artist or muse to convey the mood of the moment, and thoughtfully styled by Gogo.
Cent Neuf is selling at Le Bon Marché Rive Gauche since 2023 and Galeries Lafayette Haussmann — women’s and men’s — since 2025. Gogo creates mindful & elegant shopping spaces there that reflect both the brand client-centered approach and clean refined Parisian aesthetic.
